In March, the Lech-Reporter visited sedak. In their current series, they are looking for Hidden Champions on behalf of LEW, the regional energy supplier. During a scavenger hunt through each company, the viewer receives great insights into the production and learns about the cooperation with LEW.
Part of that campaign are more than 250 billboards in and around Augsburg and promotion on a.tv, a regional TV broadcaster. Additionally, the videos are shown at afa, a trade-show from 7 to 15 April in Augsburg.